Wilmington Chamber of Commerce
40 Under 40 Awards
Project
The Wilmington Chamber of Commerce 40 Under 40 Awards is one of most prestigious honors for the movers, shakers, entrepreneurs, and professionals in our community. The Chamber needed content to help advertise the event on social media, and on printed newspaper. Reels, headshots, and GIFs were to be made of each recipient.
Goal
The ultimate goal was to sell out the event. Smaller goals included increasing the overall following and engagement across the Chamber's social platforms, and using the content for future needs.
Results
LinkedIn over a 90 day period (7/10/23 - 10/7/23)
Green represents increasing metrics
Content Engagement
1594 Total Reactions
Content Engagement
Reactions
35.5%
164 Total Comments
A 209% Increase
Content Engagement
Comments
100%
82 Total Reposts
Content Engagement
Reposts
26%
Visitor Engagement
1723 Total Page Views
Visitor Engagement
Page Views
79%
688 Unique Visitors
Visitor Engagement
Unique Visitors
62%
Page Growth
4268 Total Followers
335 New Followers
Page Growth
New Followers
29%
What makes these results even more significant is that they are entirely organic.
Gifs
